Monday, April 22 2024   \  Published by Ojam Bullrich Flanzbaum.

Some Reflections on the Concept of Trademark Use as a Requirement for the Preservation of a Registration

Some Reflections on the Concept of Trademark Use as a Requirement for the Preservation of a Registration

Introduction – Issue Statement

In the rapidly evolving world of business, where borders are blurred by the omnipresence of the internet and networks, many may agree that legislation does not always keep up with changes. Thus, Intellectual Property (IP) practitioners constantly face challenges in effectively protecting intangible assets.

Globalization, along with technological advancements, have changed the way companies operate and promote their products and services, raising questions regarding traditional concepts of trademark protection.

In this article, we will explore how the demands of commerce (and why not, of the users) and new trends in trademarks use, challenge existing norms, especially concerning the use of a brand as a requirement for maintaining a trademark registration. Read more

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