The primary function of a trademark is to serve as a product identifier. As such, companies aspire to achieve strong recognition among consumers, making it crucial to incorporate effective elements. The name of the trademark plays a pivotal role in shaping the brand image retained by consumers. Hence, it is imperative for producers to carefully choose a distinctive and impactful name for their trademark.
Trademark Regulation in Indonesia
Law Number 20 Year 2016 on Trademarks and Geographical Indications, the basis of trademark law in Indonesia, regulates that in terms of determining the trademark to be used, trademark owners have the freedom to decide what kind of trademark they want to be the identity of their products.
The first thing that trademark owners must consider is the provisions in Article 1, paragraph (1) of the Trademark Law, which explains the definition of a trademark as follows: Read more