Licensing is the backbone of many businesses, but many are unaware of how the current economic downturn could affect their operations as both licensees and licensors.
Virtually every business in the country uses software under licences from providers such as Microsoft. Industries as diverse as pharmaceuticals, electronics and communications are often dependent upon licensing of technologies needed to produce their complex products and avoid infringing third party rights.
Consumer goods such as food, clothing and homewares frequently take licences of famous properties from the worlds of entertainment and design – from Barbie-branded spaghetti hoops, through Mandalorian soft toys to the latest Thierry Mugler X H&M collaboration. Read more