Most of us are familiar with traditional trademarks comprising words and designs. Many businesses now recognize, however, the growing importance of so-called non-traditional trademarks, which are now registrable pursuant to recent amendments made to the Canadian Trademarks Act (“the Act”) and Trademarks Regulations (“the Regulations”).
What Are Non-Traditional Trademarks?
On June 17th 2019, the definition of “trademark” in the Act was amended to recite “a sign or combination of signs that is used or proposed to be used by a person for the purpose of distinguishing or so as to distinguish their goods or services from those of others”. Read more