Registering your trademarks, patents and other key Intellectual Property (IP) assets is essential for ensuring the legal protection of your ideas — but it can also be critical to your financial bottom line. For some organizations, establishing IP rights and then allowing others to use them through license agreements is a key revenue stream.
Learning the finer points of IP licensing will help you leverage the most value from your intangible assets. A comprehensive licensing agreement can drive profits well beyond expectations — while an overly permissive one can be a net neutral or even a negative. Read more