The Revised Rules and Regulations on Trademarks, Service Marks, Trade Names, and Marked or Stamped Containers have been published by the Intellectual Property Office of the Philippines (IPOPHL).
The new regulations under Memorandum Circular (MC) 2023-001 prepared by the Bureau of Trademarks (BOT) replaced the updated trademark regulations of 2017 and went into effect on February 14, 2023
"MC 2023-001 formalizes the defense of unconventional visual markings. Director General Rowel S. Barba stated that IPOPHL is now clear on the acceptance of color marks, motion marks, position marks, and hologram marks.
In instance, drawings that show a sequence of motions are among the non-traditional marks whose authorized representations are listed in the revisions. Additionally, it states that if the mark adequately illustrates all aspects, apps should simply offer one graphic representation in a single-perspective view. Read more