Tuesday, February 7 2023   \  Published by JD Supra.

IP Protection for Artificial Intelligence

IP Protection for Artificial Intelligence

BuzzFeed CEO Jonah Peretti recently announced a partnership with OpenAI’s ChatGPT artificial intelligence tool in a move he said would create a “new model for digital media.” Artificial intelligence would become “part of our core business” by “enhancing the quiz experience, informing our brainstorming, and personalizing our content for our audience.” In short, “the creative process will increasingly become AI-assisted and technology-enabled.” BuzzFeed’s stock soared over 200% on the news.

While Peretti cautioned against a “dystopian” outlook, that result does not seem far-fetched. BuzzFeed laid off 12% of its workforce last month, only to replace those workers with ChatGPT. One has to wonder if human creativity is being replaced by computer creativity. Will conventional art one day be created by computers from beginning to end? Will the Oscars have different awards for human versus AI-created content? Read more

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