As of June 1, 2025, brands and trademark owners will be subject to additional restrictions on the use of English and imposing obligations regarding the use of the French language in many aspects of doing business in Québec, including with respect to use of trademarks. In order to better understand how Bill 96 may impact your trademarks, we've created an FAQ on its implications with respect to trademarks as we understand them (as of November 2022). Read more