Like other legal operations functions, today’s Intellectual Property Business Management (IPBM) model focuses on business impact. The IPBM model has shifted away from managing IP with a purely legal or asset-based perspective to a focus on the impact of an organization’s IP portfolio on the business, and vice versa.
In essence, IPBM is shifting from an IP prosecution-based lifecycle to a business-integrated lifecycle. The overarching objective of IPBM is the support of core business operations, revenue generation, and corporate value with a robust data-driven decision-making program.
Legal, Operational, and Business Alignment
The point of implementing an IPBM model is to broaden an IP operation’s capabilities to align strategy, process, and organizational dynamics. This model relies heavily on involving a greater number of departments and decision-makers in the analysis of how to turn that insight into strategic action. Read more