What can be trademarked — and what cannot?

At first glance, the topic of trademark eligibility seems obvious: Only business and product names can be trademarked. But the reality is a lot more complex. Knowing exactly what Intellectual Property (IP) can be protected with a trademark is pivotal for any creator or organization seeking to promote and defend their brand identity. The power of a strong trademark cannot be overstated. The right mark, be it the iconic three-point insignia of Mercedes-Benz or Nike's eye-catching "swoosh," can forge a lasting emotional connection between brand and customer. Read more