Effective IP portfolio management does not only require access to the right technology and tools. IP firms and departments also need to condider how they approach their day-to day IP tasks, as Vanessa Harrow, Managing Director - Trademarks at Novagraaf UK, explains.
Gone are the days (for most of us) where those with the longest hours in the office are considered the most successful. Where presenteeism was once applauded, there is now a greater focus on productivity. The pandemic has focused efforts even further on achieving that elusive work/life balance, with employees searching for more flexible or part-time roles and employers looking for ways to differentiate themselves in a competitive market. Read more