The stiff competition in the market compels businesses to roll out products with distinctive variations to stand out. One way to do this is the adoption of unique trademarks to help consumers distinguish between the origins of different goods. However, the quest to create differentiating factors in products is not limited to trademarks alone.
Some proprietors also adopt uniques designs, configurations, etc., to attract more eyeballs in the market. The distinct shape of goods is another way to help customers differentiate your brand's products from the rest. The Indian IP law allows companies to register and protect the uniques shape of goods or packaging. But brands are often confused about whether to go for trademark protection or a design patent to safeguard such innovations. Read more