The Covid-19 pandemic has confirmed what we already knew:
businesses need to communicate in extremely unique, local terms that are tailored to the needs and conditions of their target consumers. That entails thorougly comprehending the local circumstances, state-by-state, post code-by-post code, and country-by country. It might even entail personalizing messages store-by store for some companies, like banks, restaurants or retailers.
This also applies to launching a product in a new market, given that so much of Asia has so much growth potential. Though the pandemic has been an impediment, GDP growth in developing Asia is expected to stay strong, and converge with its pre-pandemic trend in the near future. According to. areport by Morgan Stanley in China, consumer spending may more than double in the next 10 years, with private consumption set to match that of consumer spending in America. Read more