Wednesday, August 10 2022   \  Published by Novagraaf .

Trademark registration: When is the right time to file?

Trademark registration: When is the right time to file?

When you choose to file a trademark registration can have a direct impact on its validity. Too soon and it could lapse for non-use; too late and it could be invalid. Sigolene Pellet discusses the key elements to consider when determining the right time to register a trademark. 

Trademark registration: The risks of filing too early

Once a trademark is registered, its owner has a specific period to start using it for the goods and/or services protected. After this 'grace' period has expired, a trademark can be revoked for non-use if it is challenged by a third party or cancelled by the trademark office. 

Cancellation by a trademark registry can occur, for example, if trademark maintenance is subject to the filing of a declaration of use as is the case in countries such as the United States and Mexico. Read more

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