Tuesday, July 19 2022   \  Published by Moeller IP Advisors.

What happens after TM registration? – A Brand’s promise

By Mariana Volpi. Lawyer.

As the need for adequate brand protection has grown, so has the importance of a strong brand promise. It is now a well-established fact that registering your Brand's name, symbol, and - just- about -anything that distingusifes the goods of your company from another as a Trademark is not only highly recommended, but also integral to your company's growth potential. Several studies show that businesses that protect their IP early on time tend to have a very different growth trajectory compared to non- trademark filing ones. Read more

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