Quoting a powerful expression by G.F. Henderson, "Trademark Law is not as technically or scientifically complex as Patent Law. It is not as trendy and glamorous as Copyright Law. However, it is , in many respects, the oldest, most pervasive, most legally complex, erudite, and commercially important area of Intellectual Property (IP) law. Speaking of commercializing Intellectual Property Rights (IPRs) is where trademarks assume the spotlight on the runway show. Since a trademark bestows the holder with the exclusivity to use, advertise, sell or collaborate with other entities, the holders are not often in the position to make the best use of the asset to realize its potential entirely. Sometimes, the asset is achieved to derive its full potential by selling it to some bigger entity. Therefore, the asset's holder may choose to exploit a mark commercially by transferring it in the form of a sale, i.e., an assignment deal or through a licensing agreement. Read more