Friday, July 15 2022   \  Published by Lexology.

Intellectual property protection in New Zealand

Intellectual property protection in New Zealand

Before international franchisors enter into the New Zealand market, they should ensure that their intellectual property is protected in New Zealand. The term "intellectual property" encompasses trade marks, registered designs, copyright and patents. The protection of the rights to intellectual property is fundamental to any franchised business. In New Zealand the franchisor's intellectual property can be protected as follows: 

Trade Marks 

It is imperative for a franchisor to obtain formal trade mark or service mark protection as a basis for any trading operation. Read more

 

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