Thursday, July 14 2022   \  Published by OMC Abogados & Consultores.

Unconventional trademarks and their protection in the legal system

We understand for "conventional" trademarks as those that are expressed by words, numbers, images or symbols, that is, they can only be perceived by the sense of sight. On the other hand, the so-called "Unconventional " trademarks can be distinguished by any of the five senses and are expressed through unusual methods, such as, for example, a type of experience used as part of a marketing strategy in order to leave a mark on consumers, thus in this way orienting their preferences towards a certain offer. 

The unconventional trademarks that are mostly registered would be:  


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