Tuesday, March 22 2022   \  Published by Moeller IP Advisors.

Border Enforcement an Important Tool for Brand Protection

By Laura Lemos. Lawyer. Anti-counterfeiting Lawyer.

According to the latest data from the U.S. Customs and OECD, imports of counterfeit and pirated goods have grown over the years to reach EUR 119 billion in 2019, representing 1.5% of all goods entering the USA and 5.8% entering the EU.

As the flow of counterfeit and pirated goods remains a persistent problem around the world, brands, as well as enforcement agencies, are becoming increasingly aware and attentive of these problems.

To fight these threats and to ensure strict control of the cross-border movement of illicit goods, many governments have implemented border enforcement measures that provide tools to intellectual property rights holders to protect and fight infringers.

In this scenario, customs have presented a major role in combating counterfeiting and preventing unfair competition, illicit trade and guaranteeing equal market access to all business actors.

Notwithstanding that, customs officers often lack sufficient expertise to be able to identify goods that infringe a company’s intellectual property rights. Therefore, it is very important that brands affected by the importation of counterfeit goods closely cooperate with the customs authorities in the spirit of mutual trust to prevent the importation of such products. Read more

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