Thursday, December 23 2021   \  Published by Sedin SA.

Intellectual Property and Naming: Case Study

From naming to trademark filing, how to find the right name and logo for the company, its products or services while ensuring that these name and logo are available and properly protected? The steps of creation, choice, trademark searches and protection require good coordination by the company and its partners, along with taking all appropriate steps as early as possible before the launch of the activity, products or services. Some good practices in this field, illustrated by a concrete example of a successful project, are available on the following link: Sedin IP

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