What is a trademark and what should you consider while registering a trademark?
A trademark is any name, symbol, figure, letter, word, or mark adopted and used by a manufacturer or merchant in order to designate specific goods or services and to distinguish them from those manufactured or sold by others. A trademark is proprietary and is usually registered with the Patent and Trademark Office at a national, regional and/or international level in order to assure the exclusive rights of use by its owner.
What can be registered as a trademark has significantly evolved over the years and a wide range of signs and words can be registered as a trademark from sounds to smells to colors to holograms as long as they can serve the purpose of brand identifier. In essence, your trademark is just another way of referring to your brand. Once you have defined your project and you are ready to get your trademark registered follow these trademark registration guidelines: Read more