A Way with Words: Strategies for Reducing the Likelihood of an Objection to Description of Goods and Services in Canadian Trademark Applications

Paragraph 30(2)(a) of the Trademarks Act requires that an application for a trademark must describe the associated goods and services in "ordinary commercial terms." Approximately 64% of all objections raised by CIPO trademark examiners relate to goods and services descriptions. This note explains how applicants can mitigate the risk and cost of encountering such an objection. Read more