Introduction
"Conventional" trademarks as those that are expressed by words, numbers, images or symbols – that is, they can be perceived only by sight. "Unconventional" trademarks, on the other hand, can be distinguished by any of the five senses and are expressed through unusual methods, such as an experience used as part of a marketing strategy in order to create an impression among consumers, thus orienting their preferences towards a certain product or service. Unconventional trademarks can be: Read more
