Tuesday, November 2 2021   \  Published by Sonoda & Kobayashi Intellectual Property Law.

JPO releases guide to support trademark applications

On the 5 th of August, the JPO published its guide to support trademark application called “How to apply for a trademark” (Shohyou shutsugan tte dou yaru no?). The point of this guide is to provide easy-to-understand pointers to improve the quality of trademark application and prevent rejections. In recent years, the number of trademark applications in Japan has risen, and particularly so those submitted by SMEs. Small- and medium-sized businesses now make up 60% of all domestic trademark applications. The guide aims to support these businesses and help them avoid common stumbling blocks. More information Sonoda & Kobayashi newsletter

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