It is a common occurance in the lifetime of a brand for ownership to change. In some cases, multiple times as part of corporate restructuring or the sale of a brand. The cost and process for recordals can vary significantly in different countries.
Generally, it is recommended that ownership be updated with local Trademark Office. If not, this could affect the client's ability to enforce its rights and affect the registration of new similar marks.
After completing a worldwide assignment recordal project for a multinational corporation with applications and registrations in nearly two hundred countries, we would like to share what we have learned and provide our tips and best practices. Continue Reading