Thursday, August 5 2021   \  Published by O'Conor & Power.

Argentina: healthy eating, labeling law and trademark protection

Santiago R. O’Conor, Managing Partner of O’Conor & Power, provides an overview of the new rulings on food labelling and the implications involved for brand owners and consumers.

Onn Thursday, October 29, 2020, after an extensive session, the Senate of the Argentine Republic gave half approval to the “Law Project for the Promotion of Healthy Eating”, which must now be dealt in the Chamber of Deputies. The before mentioned law, known as the “Front Labeling Law”, is of vital importance in Argentina’s trademark scenario, since it directly affects the use of the trademarks that manufacturers include in packaging of their products, which constitute a very valuable intangible good, being the vehicle through which they transmit to the consumer the origin, quality and description of their product. The main points of this law are as follows: Continue Reading

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