Thursday, July 15 2021   \  Published by Peduti Advogados.

Position marks in Brazil

Nowadays, in Brazil it is only possible to protect trademarks composed by individual words, symbols or  designand a combination of these elements.

In some countries we can also protect colors, sounds andsmells as trademark, called non-traditional marks.

A famous kind of non-traditional mark is the position mark. Position mark consists in the specific way in which the mark is placed on or affixed to the product, always in the same way, and able to identify the business source of goods and services. A position mark can be formed by many elements like words, letters, numbers, symbols, drawings, images, figures, colors, shapes, or the combination of these elements. Continue Reading

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